Why Your Local Running Store Matters

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If you run, you’re a runner.

It doesn’t matter what pace you run or how long you go, but it does matter where you buy your running shoes.

There are a lot of places to buy running shoes nowadays—at a big sporting goods shop, at a mall chain store, at an online retailer, at a discount website or at a running specialty store. The best way to buy your next pair of running shoes is to walk into your local running specialty shop and spend a half hour trying on shoes with a knowledgeable shoe-fitter who knows how different shoes fit, feel and ride and what models might be best for the size and shape of your feet and the idiosyncrasies of your running gait.

Not only will you be amazed at how the different shoes feel on your feet, but you’re bound to feel energized about your own running. It doesn’t matter if you’re a young, fast runner, someone who’s been jogging forever, a middle-aged back-of-the-packer or a complete newbie to this thing we all love to do almost every day.

That includes Gina Kutz, a Fitchburg, Wisconsin, resident, who decided to go all-in during the peak of the COVID-19 pandemic in the spring of 2020 because she needed to exercise at a time when gyms were closed.

She admits she didn’t know anything about running shoes when she walked into a locally owned Fleet Feet store and was fitted for her first pair of running shoes by store owner Jessica Anderson. Kutz learned why some runners need more support and stability from their shoes, why it’s best to have a different pair of shoes to run trails or speedier workouts and that most shoes have a lifespan of 300 to 400 miles.

“At that point, I wasn’t a runner, so I needed all the help I could get,” Kutz recalls. “I was intimidated going into the store the first time, but Jessica made me feel welcome and calm. She not only helped me find my first real pair of running shoes, but helped me start my journey as a runner.”

Read more at: https://www.outsideonline.com

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