Issue 24 (July/August 2007)

557

untitledColorado Runner Reaches New Milestones

I’m happy to announce that Colorado Runner is nearly four years old. What started as a small, local running publication has quickly expanded into a much larger, glossy magazine with thousands of subscribers and loyal readers throughout the Rocky Mountain Region! And while so many of you love to receive our bi-monthly publication in your mailbox, we’ve also experienced a growing demand for timely race results and race information.

As a result, our website, www.coloradorunnermag.com just reported its highest monthly web numbers ever. More than 135,000 individual pages were viewed by our web readers in the month of May, from our calendar listings to our race photo galleries. It looks like the need for running information isn’t slowing down. At press time in mid-June, our website was on track to break another record with the numbers climbing even higher.

To keep up with the demand for instant electronic information, I created a monthly e-newsletter last fall. To date, nearly 15,000 runners and multi-sport athletes receive Colorado Runner Express at the start of each month. If you aren’t on the list, you can log onto our website to subscribe. The e-magazine is filled with free training tips, trail reviews, information on upcoming races, and more.

I wasn’t surprised to see that a recent research study by the National Sporting Goods Association found that the mountain states are the fittest. Participation in fitness events as a percentage of population outranked the Pacific states and New England. I say keep up the good work Colorado and see you at the races!

Happy trails!
Derek

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