Boulder, CO, Wednesday, January 4, 2006 – GoLite, the world’s leading manufacturer of lightweight outdoor gear and clothing is pleased to announce that it has joined the Boulder Backroads Marathon & Half Marathon as the event’s title and apparel sponsor. Taking place at the Boulder Reservoir on Sunday, September 24, 2006, the GoLite Boulder Backroads Marathon & Half Marathon serves as an official Boston Marathon Qualifier.
“We are thrilled to partner with the Boulder Backroads. The Front Range, and specifically Boulder, is our backyard, and we are committed to building a loyal customer base here. The Boulder Backroads is an internationally known and attended running event. Given GoLite’s home base, its international reach, and the gear we make, this is a natural fit for us,” said GoLite Co-Founder and CEO Kim Coupounas.
“The partnership between Boulder Backroads Marathon and GoLite brings together Colorado’s premier distance race event with the leading innovative brand in the active outdoor sports arena,” Race Director Lesley Kinder added.
In addition to the full and half marathon races, the Backroads also hosts an all-day Expo at the Boulder Reservoir on race day, featuring an interactive spectator festival including educational clinics and exhibitions for the entire family. Additional sponsors include Clif Bar, Clif Shot, Accelerade, Runner’s World, Avery Brewing, Eldorado Artesian Water, and Team in Training.
About Boulder Backroads
Started in 1999, the GoLite Boulder Backroads Marathon and Half Marathon are professionally-timed road races held in Boulder, Colorado and framed by the majestic Colorado Front Range foothills. Runners begin at the Boulder Reservoir and travel out through Boulder County’s beautiful countryside on mostly soft-packed dirt roads and quiet rural lanes. For more information about the GoLite Boulder Backroads Marathon and Half-Marathon, visit www.boulderbackroads.com.
About GoLite
GoLite sparked a lightweight revolution in 1999 when it introduced a full range of ultra-lite equipment and clothing for backpacking and other outdoor adventures that rocked the outdoor sports world. Today the company sponsors more than 50 professional athletes, including the elite La Sportiva/GoLite running team, and regularly shares fast + lite techniques in outreach seminars around the world. For more information on GoLite products, athletes, and outreach programs, visit www.Golite.com or call 888-5- GoLite toll-free within the U.S.